Listening to your customers can seem like opening a can of worms. Today, brands often go viral (almost instantly) for one negative tweet or badly handled complaint. Almost every business is going to have some negative feedback, so it may seem easier to just not think about it at all… Right?
The thing is, avoiding listening to your customers is usually what escalates a minor situation into a much bigger problem. There are also a ton of great reasons that listening to your customers can benefit your business. We’ve rounded up the top 7 reasons for you below.
Auteur
Joseph Russell
Content Strategist
Le travail de Joseph consiste à aider les entreprises e-commerce à comprendre le potentiel des avis et comment ils peuvent améliorer les conversions, le SEO et la gestion de la réputation des marques. En dehors du marketing technologique, Joseph aime savourer un verre de vin comme se plonger dans un bon livre, et veille toujours à partager les meilleurs mèmes parmi son groupe d’amis.
