![the psychology behind trust signals - trustpilot the psychology behind trust signals - trustpilot](https://images.ctfassets.net/b7g9mrbfayuu/7fp0vdVM1mzYAgDtI9qfIe/d7ae475e72b4b5ed4c22c54dbdb6ba6f/Social_Proof_2.png?q=80&w=3840&fm=webp)
When consumers think about buying a product or service, they don’t just consider ads, features, and benefits. They also strongly consider the social proof that reinforces those messages and claims.
When consumers think about buying a product or service, they don’t just consider ads, features, and benefits. They also strongly consider the social proof that reinforces those messages and claims.