![brand affinity for organic search](https://images.ctfassets.net/b7g9mrbfayuu/254E1lX0WAIzCQKcKse6tt/30478fae1f3bd65a53e192346de2d9e7/brand_affinity_for_organic_search.jpg?q=80&w=3840&fm=webp)
Touted as both the antidote to purchase paralysis from the paradox of choice from infinite buying options — and as the playbook used by conscientious brands like Patagonia and Netflix — brand affinity marketing has been getting a lot of air time.
But what’s talked about less is the positive effect brand affinity can have in organic search.